About Us

We believe technology is poised to make the world a safer place for everyone. We embraced this philosophy to innovate solutions beginning with FLL in 2004.  This has inspired us to invent products that change peoples' lives.  We consider ourselves Social Entrepreneurs and now we are working to put an end to distracted driving, especially in the most vulnerable population - teens.

Until now, the biggest innovations in vehicle safety have focused on making vehicles smarter and protecting drivers and passengers in an accident—but people and their driving habits provide the greatest potential for preventing accidents. That’s why we set out to develop a tool that would prevent distracted driving by helping teens become better drivers.

The result is SMARTwheel™, the first intelligent steering wheel cover that uses a patented sensing technology to encourage safe hand position with real-time feedback, while delivering teachable insights via Bluetooth to our smartphone app. It’s a high-tech solution that makes it simple for drivers to keep their hands on the wheel and their focus on the road.

SMARTwheel™ was featured and received an offer on the reality TV show Shark Tank, pilot tested at MIT and it has been endorsed by President Barack Obama, and the former U.S. Secretary of Transportation, Ray LaHood. And it’s only the beginning. We’re committed to developing novel technologies that solve safety problems on the road, in our homes, at work, and everywhere in between. We’re driving toward peace of mind for the parents of young drivers—and we’re keeping both hands on the wheel.


US FIRST Accomplishments:

  • Exhibitors, First Annual RoboExpo, Nashua, NH  2011
  • Designers, Camp DaVinci Young Inventors' Program 2011
  • Featured in Popular Mechanics online article, April 2011
  • New Hampshire Traffic Safety Conference, 2011
  • Featured on Yahoo and Yahoo Finance, April 2011
  • Featured on CNBC.com, April 2011
  • Speakers, Lifesaver's National Transportation Safety Conference, Phoenix, AZ 2011
  • Judges, Applied Academy of Science Young Inventors' Competition Concord, NH 2011
  • Featured in New York Times online, February 2011
  • Featured on the U.S. Secretary of Transportation's Fast Lane blog, January 2011
  • White House Science Fair Exhibitors 2010
  • Inventors, the SMARTwheel Anti-Distracted Driving Device, 2010-
  • Don't DUIT - Distracted Driving Public Education Campaign creators, 2010-
  • The Inventioneers Big Idea National Patent Scholarship Award creators, 2010-
  • Partners/Organizers, Southern New Hampshire Montessori Academy Jr. FLL Exhibition 2010
  • BAE Systems NH FLL Young Adult Mentors of the Year Award winners 2010
  • Spirit of NH Award, Best Youth Volunteer Group in NH, 2010
  • Allstate Foundation/National Organizations for Youth Safety 50 Best Award winners 2010
  • NH State FIRST LEGO League Champions 2006, 2007, 2008, 2009
  • FLL U.S. Open First Place Research Award 2009
  • FLL World Festival First Place Research Award 2007
  • NH State FLL Rookie Team of the Year 2004